A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:
Namesake:Named after the curled serif fonts & shapes used in this style, and the general target audience being young girls.
Ornate, playful, silly & frilly aesthetics marketed at young girls. The 1990s Groovival aesthetic is a big influence here, along with the popularity of 'Diva' motifs, 2000s celebrity & pop culture, and some of the aspirational wealth/fame popular in McBling.
