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Curly Girly (2000s)

ca. Late 1990s - Mid 2000s

Ornate, playful, silly & frilly aesthetics marketed at young girls. The 1990s Groovival aesthetic is a big influence here, along with the popularity of 'Diva' motifs, 2000s celebrity & pop culture, and some of the aspirational wealth/fame popular in McBling

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/curly-girly-j4tx2-y2dby

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