Press & Media Mentions
Feb 26, 2024
The Nation
The Story of Late Capitalism as Told Through Panera Bread
Feb 19, 2024
Dwell
How We Lost "Javacore," and the Communal Coffee Shop With It
Dec 19, 2023
Fashionista
TikTok's New 'It' Aesthetic Trend Is a '90s Deep Cut
Dec 17, 2023
DCTV
Time Bomb Y2K
Dec 14, 2023
The Guardian
Frutiger Aero: the Windows screen saver design trend taking TikTok by storm
Oct 27, 2023
Stereogum
Troye Sivan And The Tyranny Of Taste
Oct 26, 2023
Hyperallergic
Required Reading
Aug 31, 2023
The New York Times
Some Old-Fashioned Home-Design Manuals Are Worth Revisiting
Aug 23, 2023
Dwell
Remember the Tuscan Kitchen? Millennials Want It Back
Aug 09, 2023
High Brow
online aesthetics, subcultures, and 'girl' internet (feat. evan collins)
Aug 06, 2023
Superjump Magazine
Aqualounge is the Coolest Streaming Channel You Aren’t Watching
Aug 02, 2023
Business of Home
The making of a microtrend
May 23, 2023
The Digital Fairy
The Hipness Purgatory Aesthetic
Feb 03, 2023
Dazed
What is frutiger aero, the aesthetic taking over from Y2K?
Jan 30, 2023
i-D
What Frutiger Aero teaches us about niche internet aesthetics
Dec 29, 2022
CNN
Y2K aesthetics are so hot right now – and so is the era’s existential dread
Nov 04, 2022
The Digital Fairy
The Zen-X aesthetic
Oct 30, 2022
The New York Times
The Season of Dark Academia
Oct 27, 2022
AIGA Eye on Design
The Y2K Aesthetic is Fully Back, but Can It Stick Around?
Oct 17, 2022
HBX
Exploring Accelerated Trend Cycles: From Y2K to McBling
Sep 26, 2022
Dirt
Dirt: Whimsicraft
Sep 23, 2022
Arte
Tracks - Die 00er Jahre sind zurück! Das Y2K-Revival
Sep 13, 2022
Glamour
Meet Whimsigoth, the Witchy Aesthetic That's Taking Over TikTok
Sep 01, 2022
Dendwell
Geoglam: For the Love of Eighties Opulence
Aug 01, 2022
HBX
2000s-Inspired Summer Trends Revisited
Jun 10, 2022
GUAP
Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic
May 18, 2022
The Guardian
What is the Y2K aesthetic and why won't it go away? Plus: extreme iPod nostalgia
Apr 29, 2022
i-D
Why we're pining for the 'whimsy-gothic' aesthetic
Apr 09, 2022
SCREENSHOT
Introducing whimsigothic, the Stevie Nicks-inspired magician chic aesthetic made for modern witches
Mar 31, 2022
Planet Tomorrow
Y2K: The Year 2000
Feb 23, 2022
The Face
Our obsession with nostalgia is driving a trend revival spiral
Feb 17, 2022
Mashable
The creator of @indiesleaze shares her vision for the 'vibe shift'
Feb 17, 2022
99designs
'90s design: riding the wave of nostalgia marketing
Jan 25, 2022
MedMen
High Fashion: Retracing the Pot Leaf Motif in Fashion, from Lowbrow to Highbrow
Oct 08, 2021
virtualgoodsdealer
Discord Servers for Research and Creative Inspiration That You Can Join Today
Sep 29, 2021
Dazed
WTF is Indie Sleaze and is it actually making a comeback?
Sep 14, 2021
The Paris Review
The Review's Review: Nocturne Vibes
Sep 14, 2021
Pitchfork
Magdalena Bay: Mercurial World Album Review
Jul 17, 2021
Vice
How 'Late 90s Single Mom' Became the Latest Y2K Aesthetic
Jul 16, 2021
The List
Whatever Happened To Club Libby Lu?
Jul 10, 2021
Vice
'Frasurbane' Is the New 90s Decor Trend Based on... the Show 'Frasier'?
Jul 07, 2021
Eurogamer
Lost designs: how Y2K aesthetics shaped so much of our world
Jun 06, 2021
Brand New
Library of Styles
May 07, 2021
GQ
The Style Tribes of TikTok
Feb 12, 2021
The New York Times
For Pop Stars in Their 20s, It’s Totally the ’90s All Over Again
Feb 05, 2021
The Atlantic
Cottagecore Was Just the Beginning
Jun 06, 2016
i-D
the a-z of y2k
May 22, 2016
PAPER Magazine
A Chat With The Founder Of The Institute For Y2K Aesthetics
May 19, 2016
The Guardian
The Y2K aesthetic: who knew the look of the year 2000 would endure?