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Groovival (1990s)

ca. Late 1980s - Early 2000s

The 1990s rehashing of 1960s "hippie" / "flower power" aesthetics, as both a nostalgia play to boomers and an attempt to entice kids with bright psychedelic shapes and colors.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/groovival-uufy4gas6my

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