A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

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McBling

Namesake: Combination of the "Mc" prefix in reference to "McDonalds" and "Bling", signifying corporate appropriations of Bling fashion and jewelry.

The period from approx. 2000 to 2008, a hard shift away from the minimalist futurism of the Y2K Aesthetic era towards maximalist remixes of mainly 1970s and early 1980s trends & motifs. Aspirational luxury in all forms, tattoo motifs, oversized designer glasses, celebutantes, designer ripped jeans, pink hummers, bedazzled electronics, fashion phones, McMansions, nihilistic & hedonistic overtones, overly-flourishy vector art, grunge effects applied to 'gothic' fonts, reality tv shows, Paris Hilton, tuscan-inspired-everything in home furnishings, luxury trips around the world, excessive overbuilding of homes (global housing bubble), designer dogs, dubai, bling, spinning rims, trucker hats, von dutch, ed hardy, spray tans, tracksuits, Juicy Couture, american flag inspired clothing post-9/11.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/mcbling-6auffpofhb8
  2. Facebook Group - https://www.facebook.com/groups/1770963079856555
Case Studies

And why does it matter? An introduction to McBling as a consumer aesthetic and a framework for reading early 2000s film through transmedia semiotic lenses.
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