A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:
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Wacky Pomo

Namesake: Short for "Wacky Postmodern".

That 'wacky kidz' marketing aesthetic prominent from the late 1980s to the early 2000s, an amalgam of exaggerated motifs pulled from Googie Kitsch, Memphis-Milano, 1940s-60s comics & cartoons, Willy Wonka-esque Victorian whimsical eccentricism (including 'Mad Scientist tropes), cartoonified industrial vernacular, and light gross-out kids' humor. Sometimes other contemporaneous aesthetics like Decoplex or Corporate Cyberspace are incorporated, albeit with a cartoon-ified touch. 'Hypnosis spirals' are a common motif, interesting considering the marketing demographic & controversy around children's marketing during that era.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/wacky-pomo-2cjolxdj7uy
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