Urban Grunge
Namesake:
Portmanteau of “Urban” and “Bling,” meant to sound similar to its sibling aesthetic “McBling”.
'Urban-McBling' but not as heavy with the Bling aspect, though similar in the maximalism, visual excess, and some influences. Silhouetted streetlights, power lines, buildings, highways, grungy effects, wings, crests, flames, tribal tattoo-looking motifs, paint splatters/drips, and sepia toned/reds yellows orange. Blacks and Greys, slab san-serifs, graffiti and stencil motifs & fonts, gothic fonts. Motifs derived from 'Kustom Kulture' also seem to play a part in this style. Tied the relatively strict gender roles in marketing and wider culture at the time, as this could be seen as the 'masculinized' version of McBling.