Austurbane (2010s)
ca. Late 2010s - present
Urbane variety of Corporate Memphis. Serif fonts, muted colours. Black, beige, copper, bronze and gold. Large amounts of whitespace, minimalism but 'classy', incorporating 'zen' elements in materials used. Product photography, whilst still using similar layouts and perspectives (top-down, isometric) as Corporate Memphis photography, generally has a more staged feel, with sharper, more dramatic lighting. Plant and branch shadows, prismatic or refractive elements scattering the light. Natural materials, granite and marble. Often rough stones. Fabric.