A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

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Zen-X

Namesake: Pending Research

Popular with Gen-X and some Baby Boomers; this aesthetic emerged in the early 1990s, part of the 'natural-organic' shift away from 1980s excess and a resurgent wave of environmentalism (eg. Sting in the rainforest, the corporate eco-responsibility trend made famous by companies like The Body Shop, the Nature Company, etc.). This was combined with a trend towards minimalism and renewed interest in Japanese architecture and design concepts.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/zen-x-cdqdhumfepo
  2. Facebook Group - https://www.facebook.com/groups/321556151674663
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