ca. Early 1990s - Early 2000s
Popular with Gen-X and some Baby Boomers; this aesthetic emerged in the early 1990s, part of the 'natural-organic' shift away from 1980s excess and a resurgent wave of environmentalism (eg. Sting in the rainforest, the corporate eco-responsibility trend made famous by companies like The Body Shop, the Nature Company, etc.). This was combined with a trend towards minimalism and renewed interest in Japanese architecture and design concepts.
- Are.na - https://www.are.na/consumer-aesthetics-research-institute/zen-x-cdqdhumfepo
- Facebook Group - https://www.facebook.com/groups/321556151674663