A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

Title

Description
CARI Logo
Themed Spaces icon

Themed Spaces

Namesake: Pending Research

Highly stylized exterior & interior spaces with their own distinct language. May also have specially-designed collateral, music, clothing for the total immersive package. While these existed prior to the 1990s (and continue to exist in some forms after), they peaked in this era of 'experience economy' hype. 

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