A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:
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Sportsbrut

Namesake: Portmanteau of “sports” (the media category where this design trend was first noticed in high concentrations) and the art movement “brutalism”.

Brutalist, grungy, and powerful, Sportsbrut uses simple, coarse grids, high-impact typography and grunge elements to convey action, excitement, and energy.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/sportsbrut-snurvuakjlq
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