A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

Title

Description
CARI Logo
Rad Dog / Neon Surf icon

Rad Dog / Neon Surf

Namesake: Name sourced from the Facebook group "Neon Ooze/Surf Shack", run by Karl Kraft.

Neon paint splatters, hypercolors, tribal motifs, and "radical" surf / skate imagery. Pioneered by edgy, mold-breaking teen-marketed apparel and equipment brands.

Note: Most images, along with the term, are sourced & curated from the Facebook group, Neon Ooze/Surf Shack, created by Karl Kraft.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/rad-dog
  2. Facebook Group - https://www.facebook.com/groups/1861926347438153/
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