Rad Dog / Neon Surf
Namesake:
A play on the "Rude Dog" clothing line & children's cartoon that was documented in this aesthetic.
Neon paint splatters, hypercolors, tribal motifs, and "radical" surf / skate imagery. Pioneered by edgy, mold-breaking teen-marketed apparel and equipment brands.
Note: Most images, along with the term, are sourced & curated from the Facebook group, Neon Ooze/Surf Shack, created by Karl Kraft.