A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

Title

Description
CARI Logo
Paperback Chic icon

Paperback Chic

Namesake: Pending Research

Natural, soft colors, didone or retro display typefaces and airy composition style. Sometimes called "Chobanicore" in reference to the 2017 Chobani yogurt rebrand by Will Mac.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/paperback-chic-d7b6yjufmiw
Gallery
Show More
Related Aesthetics