A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

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Nu-Brutalism

Namesake: “Nu-” prefix for new & cutting edge, “Brutalism” referencing the original post-war Brutalist architecture movement.

Neo-Swiss/International Style of design: often with heavily contrasting colors, various Grotesque typefaces, and emphasis on structure of typography.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/nu-brutalism-cycennj0uv8
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