A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

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Hipness Purgatory icon

Hipness Purgatory

Namesake: Pending Research

Things associated with the "hipster" movement of the late Bush & early-mid Obama years, both in the first wave and the backlash. Characterized by loose drawings, feeling handcrafted with everyday objects, an ironic tone, and a "twee" retro atmosphere.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/hipness-purgatory-vdk5sgqs5-g
  2. Facebook Group - https://www.facebook.com/groups/227869807643811/
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