A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

Title

Description
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Genericana icon

Genericana

Namesake: Portmanteau of "Generic" and "Americana".

1920s - 1950s packaging, sign painting fonts, references to American vernacular and skeuomorphisms with negative space to denote premium feel & materiality

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/genericana-cz4ayockgbw
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