Frutiger Aero (2000s)

ca. Mid 2000s - Early 2010s

Term coined by Sofi Lee to describe the corporate tech aesthetic popular from approximately 2005 through 2013. Prominent motifs include:

• Skeumorphism in UI/UX design
• Glossy design
• Frutiger/humanist sans-serif typefaces
• Tertiary color palettes
• Glassy/transparent materials
• Photographs of aurora borealis
• Bokeh photography
• Macro photographs of grass

Links

1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/frutiger-aero-ptg8tgmzbig
2. Facebook Group - https://www.facebook.com/groups/174737579950119