Paperback Chic (2010s)

ca. Late 2010s - present

Natural, soft colors, didone or retro display typefaces and airy composition style. Sometimes called "Chobanicore" in reference to the 2017 Chobani yogurt rebrand by Will Mac.

Links

1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/paperback-chic-d7b6yjufmiw